It’s Time to Save the 99%
We believe the power of probiotics can transform our homes, bodies, and planet.
It’s time to stop fearing the microscopic world and start embracing bacteria as our most essential allies. We envision a future where your home isn't a sterile bubble, but a thriving ecosystem where 99.9% of bacteria are the heroes keeping things in balance.
How we're innovating
If cleaning isn’t in your nature, then let nature clean
You think napping is more fun than cleaning? So do we. That’s why we spent years developing products to make it easier.
Our probiotics delve deep into your microfibers, nooks, and crannies, and they’ll keep on working for at least 7 days - even while you’re sipping on your aperitif. Good thing they don’t charge extra for overtime. Just more time for The Good Life.
Let 1 billion cleaning helpers do the work
Probiotics are super friendly bacteria for you, your pets, and the environment. While they’re kind to your family, they’re ruthless when it comes to grease, dust, and unpleasant smells caused by "bad" bacteria.
In every product, you'll find 1 billion cleaning helpers for a clean that's truly clean.
A home that’s healthy, not just "sterile"
To keep your lungs and the planet clean, we’ve ditched the harmful ingredients found in traditional cleaners, which can be as tough on your respiratory health as smoking a pack of cigarettes a day.
And instead of creating a biological wasteland, we support a diverse indoor microbiome to help train your immune system.

Hard-working cleaning products for lazy cleaners.
Who are we?
These are the hardworking people making you a lazy cleaner.
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Joris
mastermind & owner
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Janthe
co-founder
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Gerwin
sales
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Thomas
marketing
Cleaning, reinvented
Cleaning,
reinvented
As a team, we work every day to make a positive impact. Yes, just like our cleaning helpers - 7 days, each.
By focusing on sustainability and responsible purchasing, we're making our contribution to a better future for generations to come. But our commitment to humanity goes beyond the environment.
We are committed to the health, safety and well-being of our team members and strive for an inclusive workplace. This is how we encourage innovation.